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Copywriting That Sells High Tech is the definitive guide to writing powerful promotional materials for technology products, services, and companies.
Ideal for both novices and experienced communicators, Copywriting That Sells High Tech provides valuable insights and practical advice on writing clear and compelling promotional materials for technology products and services. The book is full of hundreds of ideas, examples, and techniques for improving the content of print and online materials.
Use this book every day to get valuable ideas for specific materials, to expand your knowledge into new areas, and to find resources for detailed exploration.
- Sales Rank: #1612438 in Books
- Brand: Brand: WriteSpark Press
- Published on: 2006-01-02
- Original language: English
- Number of items: 1
- Dimensions: 5.30" h x 8.50" w x 1.00" l, 1.12 pounds
- Binding: Paperback
- 368 pages
- Used Book in Good Condition
Review
The format of Copywriting That Sells High Tech is ideal for both students learning the trade and experienced marketing professionals looking for inspiration. The chapters are easy to read through all at once and easily referenced as needed. --Carrie Rosati, Impact! Newsletter, Society for Technical Communication
I've had the original edition on my desk for over a decade, and have referred to it hundreds of times. It's dog-eared to say the least! ... I suspect this new edition will sit on my desk as a handy reference for another decade. --Steve Slaunwhite, For Copywriters Only newsletter
Anyone who liked the first edition of King's book will find the second even better. And any marcom writer who's never encountered her book should check it out. --Gordon Graham, SoftwareCEO.com
From the Author
Copywriting That Sells High Tech is the definitive guide to writing powerful promotional materials for technology products, services, and companies. I wrote this book because it is an everday resource that I needed, but could not find, for my own copywriting work for technology companies.
Use this book every day to get valuable ideas for specific materials, to expand your knowledge into new areas, and to find resources for detailed exploration. You'll see numerous ideas and techniques that can be applied to many marketing communication and public relations documents. You'll also learn from examples drawn from a range of technologies, including computer hardware and software, telecommunications, networking, and electronics.
About the Author
Janice M. King is an award-winning copywriter based near Seattle, Washington whose clients include leading global technology companies. Her expertise is drawn from more than 20 years of experience as a writer and marketing manager in high technology.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Most Complete Book on Marketing High Tech Products
By Teresa Rylander
Copywriting that Sells High Tech is one of the most complete books on creating promotional copy for the high tech industry available on the market. It covers everything including the marketing cycle, planning process, and writing methods. It should be considered the de-facto textbook for those who create marketing copy for high tech and B2B products.
The author, Janice King, writes in a friendly, informative style and tackles not only what to write, but adds things to consider such as legal and ethical situations and addressing a global, multicultural market. I highly recommend this to all product marketers, whether you are a freelance writer, agency writer, or are in corporate marketing.
5 of 6 people found the following review helpful.
The Bible of Writing Hi-Tech Copy
By Robert W. Bly
I've been writing business-to-business, industrial, and high-tech marcom materials for over a quarter of a century, and I wish I had this book when I started. It's comprehensive and filled with great tips on how to write more compelling, engaging promotions for technical products.
7 of 7 people found the following review helpful.
Too Basic
By P. Seah
The book is extremely elementary and a lot of the content is pertinent to copy writing in general. I had expected more detail on how to make high tech content simple and engaging, which is the main premise of the title of the book. However this is only explored in a superficial manner in the book. In my opinion, buy the book only is you have less than a year or two of experience in the field. For more more experienced marketing practitioners, it would be a waste of money buying the book.
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